Lead the change
Co-inventing the future of brands through digital ideas
Publicis Modem is the digital network of Publicis Worldwide. We are 4000 people working in 40 countries. In France we are 440 people based in Paris, at 133 Avenue des Champs Elysées. We spend our days working on integrated campaigns, digital eco systems, e-commerce, CRM and more. We work with 22 clients and have received numerous awards. Our managing team is happy to have you here.
FWA The Cutting Edge award Project of the Year
Our project "Ô Green by SPECIAL.T" is in the final phase to be the The Cutting Edge award Project of the Year 2014 ! We need your vote !read more9October
Discover the Publicis Modem Newsdesk
The Newsdesk is a real time marketing hub observing the web.read more
The Newsdesk is a real time marketing hub observing the web.2October
Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about the Publicis Modem Newsdesk and the challenges of the Real Time Marketing.read more
Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about the Publicis Modem Newsdesk and the challenges of the Real Time Marketing.25September
The Start-up Elevator, and the winners are...
Discover the 3 winners of the 1st edition of The Start-up Elevator, an elevator pitch for start-ups based in the digital communication sector.read more7August
LG Selfie Cup
Selfie wherever you are.25July
Lauching of the start-up elevator
The Agency launches THE START-UP ELEVATOR, a start-ups' pitch in the elevator and the Publicis roof top which finale will take place at the end of september.read more
The Agency launches THE START-UP ELEVATOR, a start-ups’ pitch in the elevator and the Publicis roof top which finale will take place at the end of september.
In partnership with 50 partners, incubator and solution of supports of stat-ups, with which we collaborate since 2013 in order to accompany many stat-ups.
If you know start-ups in any kind of domain in digital communication , do no hesitate to invite them and to share : http://www.thestartupelevator.com/
The registrations are opened until the 15 of august12June
Publicis Modem Do Brasil
Publicis Modem and Linkfluence create a social Dataroom on the occasion of the World Cup 2014.read more
Publicis Modem and Linkfluence create a social Dataroom on the occasion of the World Cup 2014. During 5 weeks, a team will be immersed in , with the mission of analyzing in continue the web conversations about the World Cup, achieving exceptional insights, interacting on social networks and adjusting campaigns in real time.10June
PMU takes you to Brazil !
On the occasion of the FIFA World Cup 2014, PMU.fr, in partnership with the FFF, launches a shootouts app : IRON GOALread more
On the occasion of the FIFA World Cup 2014, PMU.fr, in partnership with the FFF, launches a shootouts app : IRON GOAL (already available on GooglePlay and Facebook).
To win a trip to Brazil and to attend the final, it’s really easy : put yourself in a French team football player shoes and score a maximum of penalties.14April
Carrefour & Shazam : better than the Superbowl !
Publicis Modem, Carrefour and Shazam got together for the first ShazamTV operation for a retailer in France.read more
Publicis Modem, Carrefour and Shazam got together for the first ShazamTV operation for a retailer in France.
In March, in the context of a TV campaign for its clothe brand Tex, Carrefour used the Shazam audio recognition technology by creating a direct link with a mobile.
Historic performances !
Officially, Carrefour becomes the first brand on Shazam in the world with exceptional campaign results : about 299 000 tags, which means more than all the Shazam ad campaigns broadcasted during the Superbowl !27March
An Award for KENZO.com at the Grand Prix Stratégies du Marketing Digital
Publicis Modem wins the Best Brand Website Award at the Grand Prix Stratégies du Marketing Digital 2014 for KENZOread more
Publicis Modem wins the Best Brand Website Award at the Grand Prix Stratégies du Marketing Digital 2014 for KENZO7March
Ô Green by SPECIAL.T: tea you can’t taste, you can live it.
Dive into the heart of the Ô Green freshness.read more
Now you can dive right into a magical & interactive 3D sub-aquatic zen garden, developed with WebGL technology, to promote Ô Green, the new Ltd Edition tea by SPECIAL.T by Nestlé.6March
Today’s retailers need to be as connected as their target consumers.
The president of Publicis Dialog was invited to join an Internet decision-makers program to debate shopper marketing, data and CRM.read more
The president of Publicis Dialog was invited to join an Internet decision-makers program to debate shopper marketing, data and CRM.4March
Battle of Experts: Should customers be rewarded for their social media involvement?
Two social media marketing experts debate the issue.read more
Will rewarding social media involvement distort the relationship between brands and Internet users?
Two social media marketing experts debate the issue.27February
«Serial parieurs», at Paris 2.0 conference with Gildas Launay.
Gildas Launay, Strategic Planner, presents « Serial parieurs », at Paris 2.0 conference, about Branded Entertainment.read more
Gildas Launay, Strategic Planner, presents « Serial parieurs », at Paris 2.0 conference, about Branded Entertainment.24February
Just coming! Pierre Bernet, Executive Director Publicis Modem.
Awarded a diploma by the Institut d'Études Politiques of Paris, Pierre began his career ...read more
Awarded a diploma by the Institut d’Études Politiques of Paris, Pierre began his career in the advertising in 2001, within agencies Ogilvy et Mather and Young and Rubicam, in whom he coordinated the national and international communication of big brands. In 2007, he joins FullSIX where he will be named Manager in 2009, then Senior Manager in 2011. By joining the executive committee of the agency, he will oversee the digital strategies of big national and international brands.20February
My Nescafé Dolce Gusto pop'up your life!
Discover the new site for Nescafé Dolce Gusto.read more
More creative, more surprisingly, more personalized, more social, more engaging, more effective, the strategy of the new program is bolder than ever, and offers surprises, unexpected content and interactive experiences.
Thus, the new program provides a daily surprise and reward customer loyalty. For each action, the member earns points by interacting or sharing of content. The more active he is, the more he increases its status and the more he is rewarded throughout the year.
Since the arrival of KENZO’s two new designers, Humberto Leon and Carol Lim, the brand has adapted a younger and more vibrant image. To reflect this, we completely re-designed kenzo.com, resulting in a global multi device site that perfectly combines brand content and e-commerce.
Since the arrival of KENZO’s two new designers, Humberto Leon and Carol Lim, the brand has adapted a younger and more vibrant image. To reflect this, we completely re-designed kenzo.com, resulting in a global multi device site that perfectly combines brand content and e-commerce.L'Oréal
Through a complete redesign loreal.com, we turned the global site into a collective home for all L’Oréal brands. The launch made L’Oréal the first french top 40 brand with a responsive website.Carrefour
As French lead agency for Carrefour, one of the largest hypermarket chains in the world, we have a team of over 60 people launching more than 50 operations per month – from sending out brochures and newsletters, to creating digital strategies and 360 campaigns.PMU
Since taking charge of all digital communication for PMU, the largest betting company in France, we’ve helped the brand expand its offer from just horse racing, to include sports betting and online poker as well. Much of our work is focused on recruiting new, and a wider range of clients.LG
As French lead agency for Korean tech giant LG, we handle any and all assignments – from product launches and 360 campaigns, to social media and community management.Givenchy
When the French fashion house Givenchy welcomed its new Creative Director, Riccardo Tisci, the brand started moving in a new direction. To display the new Givenchy spirit, we created the new global website from scratch, which has since received numerous awards.KENZO Perfumes
To showcase the entire collection of KENZO fragrances and KENZO skin care products, and provide visitors with inspiration and interesting brand content, we created the global multi device site kenzo.com.Festival de Cannes
As global lead agency for the Cannes Film Festival – the most prestigious film festival in the world – we handle all kinds of communication needs. Last year we created and launched “Echoes”, the first international aggregator for cinema related content – gathering information from more than 1500 sources from around the web. Echoes has now become a popular research tool among cinema journalists.Capgemini
Capgemini is the third largest IT consulting firm in the world. As their global lead agency we create and manage all kinds of communication – always with the brand message in mind: People matter, results count.Nescafé Dolce Gusto
Nescafé DOLCE GUSTO is a multi-beverage pod machine that makes a wide variety different coffee drinks. As digital lead agency for France, we handle all online communication. We recently launched the new CRM platform “myNDG. Pop-up your life!”, which rewards user engagement by offering a special surprise every day.SPECIAL.T by Nestlé
SPECIAL. T by Nestlé is a range of 30 different flavors of tea that come in pods, made for a special machine that brews a perfect cup each time. The range is only sold online, in seven European markets and Japan. As lead agency we handle all kinds of Special. T communication – from TV spots to 360 campaigns.