Lead the change

Co-inventing the future of brands through digital ideas

about

Publicis Modem is the digital network of Publicis Worldwide. We are 4000 people working in 40 countries. In France we are 440 people based in Paris, at 133 Avenue des Champs Elysées. We spend our days working on integrated campaigns, digital eco systems, e-commerce, CRM and more. We work with 22 clients and have received numerous awards. Our managing team is happy to have you here.

Welcome.

news

  • 2
    July

    Beauty and digital, what major changes ?

    Article by Olivier Bailloux, Strategic Planning Director of the agency, about the connected beauty.

    1
  • 26
    June

    An Awards for PMU !

    We won a Gold Awards in digital activation at "Prix Sport Numericus 2015" for our campaign PMU PSG Insider !

    1
  • 17
    March

    Publicis Modem is proud to be partner of All4YOUth

    The "Alliance for YOUth", founded by Nestlé, is an alliance of leading companies in Europe who recognise that youth unemployment is a major social and economic issue on the continent and are committed to helping to solve it.

    1
  • 3
    March

    Publicis Newsdesk

    The Publicis Newsdesk is a real time insight and content engine, that enables brands to adapt to the speed of culture.

    1
  • 27
    February

    #PSGINSIDER

    In partnership with PSG, PMU offers to all sport fans the opportunity to live a unique experience : to be the PSG Live Reporter during one month.

    1
  • 5
    January

    Cristal Festival - Interview

    Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about The List by Soöruz campaign, which won 5 awards at the Cristal Festival.

    1
  • 19
    December

    Publicis Modem wins awards at Cristal Festival

    The agency wins the Grand Cristal France, 3 Gold Cristal and 1 Sapphire for The List by Soöruz campaign at Cristal Festival in Courchevel !

    1
  • 18
    November

    Expert interview

    Delphine Ledue, UX Director at Publicis Modem

    1
  • 8
    November

    Dahlia Divin website

    Discover the new Dahlia Divin website created for the new Givenchy fragrance launch.

    1
  • 15
    October

    FWA The Cutting Edge award Project of the Year

    Our project "Ô Green by SPECIAL.T" is in the final phase to be the The Cutting Edge award Project of the Year 2014 ! We need your vote !

    1
  • 9
    October

    Discover the Publicis Modem Newsdesk

    The Newsdesk is a real time marketing hub observing the web.

    1
  • 2
    October

    Interview

    Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about the Publicis Modem Newsdesk and the challenges of the Real Time Marketing.

    1
  • 25
    September

    The Start-up Elevator, and the winners are...

    Discover the 3 winners of the 1st edition of The Start-up Elevator, an elevator pitch for start-ups based in the digital communication sector.

    1
  • 7
    August

    LG Selfie Cup

    Selfie wherever you are.

    1
  • 25
    July

    Lauching of the start-up elevator

    The Agency launches THE START-UP ELEVATOR, a start-ups' pitch in the elevator and the Publicis roof top which finale will take place at the end of september.

    1
  • 12
    June

    Publicis Modem Do Brasil

    Publicis Modem and Linkfluence create a social Dataroom on the occasion of the World Cup 2014.

    1
  • 10
    June

    PMU takes you to Brazil !

    On the occasion of the FIFA World Cup 2014, PMU.fr, in partnership with the FFF, launches a shootouts app : IRON GOAL

    1
  • 14
    April

    Carrefour & Shazam : better than the Superbowl !

    Publicis Modem, Carrefour and Shazam got together for the first ShazamTV operation for a retailer in France.

    1
  • 27
    March

    An Award for KENZO.com at the Grand Prix Stratégies du Marketing Digital

    Publicis Modem wins the Best Brand Website Award at the Grand Prix Stratégies du Marketing Digital 2014 for KENZO

    1
  • 7
    March

    Ô Green by SPECIAL.T: tea you can’t taste, you can live it.

    Dive into the heart of the Ô Green freshness.

    1
  • 6
    March

    Today’s retailers need to be as connected as their target consumers.

    The president of Publicis Dialog was invited to join an Internet decision-makers program to debate shopper marketing, data and CRM.

    1
  • 4
    March

    Battle of Experts: Should customers be rewarded for their social media involvement?

    Two social media marketing experts debate the issue.

    1
  • 27
    February

    «Serial parieurs», at Paris 2.0 conference with Gildas Launay.

    Gildas Launay, Strategic Planner, presents « Serial parieurs », at Paris 2.0 conference, about Branded Entertainment.

    1
  • 24
    February

    Just coming! Pierre Bernet, Executive Director Publicis Modem.

    Awarded a diploma by the Institut d'Études Politiques of Paris, Pierre began his career ...

    1
  • 20
    February

    My Nescafé Dolce Gusto pop'up your life!

    Discover the new site for Nescafé Dolce Gusto.

    1

work

  • kenzo_00
  • kenzo_02
  • kenzo_04
KENZO

Since the arrival of KENZO’s two new designers, Humberto Leon and Carol Lim, the brand has adapted a younger and more vibrant image. To reflect this, we completely re-designed kenzo.com, resulting in a global multi device site that perfectly combines brand content and e-commerce.

Acquisitionbrand contentContentcrmdigital communicatione commerceEco-systemecommerceMobileseosocial technologyWebSite

    work

    KENZO

    Since the arrival of KENZO’s two new designers, Humberto Leon and Carol Lim, the brand has adapted a younger and more vibrant image. To reflect this, we completely re-designed kenzo.com, resulting in a global multi device site that perfectly combines brand content and e-commerce.

    Acquisitionbrand contentContentcrmdigital communicatione commerceEco-systemecommerceMobileseosocial technologyWebSite
    L'Oréal

    Through a complete redesign loreal.com, we turned the global site into a collective home for all L’Oréal brands. The launch made L’Oréal the first french top 40 brand with a responsive website.

    ContentMobileTechnologyWebSite
    Carrefour

    As French lead agency for Carrefour, one of the largest hypermarket chains in the world, we have a team of over 60 people launching more than 50 operations per month – from sending out brochures and newsletters, to creating digital strategies and 360 campaigns.

     

    AcquisitionContentcrmData analyticsdigital communicationEco-systemInfluenceLoyaltymcommerceMobileseoSocialsocial mediaTechnologyWeb to storeWebSite
    PMU

    Since taking charge of all digital communication for PMU, the largest betting company in France, we’ve helped the brand expand its offer from just horse racing, to include sports betting and online poker as well. Much of our work is focused on recruiting new, and a wider range of clients.

     

    Acquisitionbrand contentContentcrmData analyticsdigital communicationFidelisationInfluenceMobileseoSocialWeb to store
    LG

    As French lead agency for Korean tech giant LG, we handle any and all assignments – from product launches and 360 campaigns, to social media and community management.

     

    AcquisitionContentcrmData analyticsdigital communicationEcosystemeFidelisationInfluenceMobilePubseoSocialWeb to store
    Givenchy

    When the French fashion house Givenchy welcomed its new Creative Director, Riccardo Tisci, the brand started moving in a new direction. To display the new Givenchy spirit, we created the new global website from scratch, which has since received numerous awards.

     

    AcquisitionLoyaltyTechnologyWebSite
    BNP Paribas

    Make bnpparibas.net the first banking and financial services website in France.

    Engage very diverse audiences (B2B & B2C) in a category usually driven by complexity, product-centricity and low engagement overall.

    Putting user-centricity first by combining a careful understanding of conversations.

    Coming up with content guidelines stretching the brand platform.

    Creating a ‘content factory’ combining understanding of the category with unique production skills: animatics, infographics, short films…

    digitalsocial mediaWebSite
    KENZO Perfumes

    To showcase the entire collection of KENZO fragrances and KENZO skin care products, and provide visitors with inspiration and interesting brand content, we created the global multi device site kenzo.com.

    Acquisitiondigital communicationLoyaltysocial mediaTechnologyWebSite
    Cetelem

    Move Cetelem from leader in consumer finance to n°1 partner of French people projects

    digitalWebSite
    Capgemini

    Capgemini is the third largest IT consulting firm in the world. As their global lead agency we create and manage all kinds of communication – always with the brand message in mind: People matter, results count.

    AcquisitionContentEco-systemInfluenceLoyaltySocialTechnologyWebSite
    Nescafé Dolce Gusto

    Nescafé DOLCE GUSTO is a multi-beverage pod machine that makes a wide variety different coffee drinks. As digital lead agency for France, we handle all online communication. We recently launched the new CRM platform “myNDG. Pop-up your life!”, which rewards user engagement by offering a special surprise every day.

    AcquisitionContentData analyticsdigital communicationLoyaltySocialWebSite
    Fun Radio

    Viral campaign for the LOVIN’FUN radio programme.

    social mediaviral campaign
    Soöruz

    With tagline like ‘No Guts No Glory’, Soöruz always wants to engage real skaters – those who have the courage to take risks and do what they love: skate.

    To show that Soöruz makes real skateboards for real skaters, we created an app called The List – a digital skateboarding game that can only be played in real life. By connecting your phone to your board, using the provided protective case, the app turns your smartphone into a connected device that rewards you for landing real tricks – with everything from Soöruz sponsorship to trick activated discounts for the web shop.

    brand contentdigitalgamemobile appSocial
    Givenchy Perfumes

    An experiential site that takes the user in the legend of Dahlia Divine and provides a full visibility of the experience in one page with a gold wire that create itself as the user scrolls with real time light effects

    digital communicationexperiential website

    contact

    • Publicis Modem
      133, Champs Elysées 75008 Paris
      +33(0)1.44.43.78.00

    • Contact New Business and Communication
      Catherine Helfenstein
      New Biz & Communication Director
      email +33(0)1.44.43.68.44

    • Coralie Segonne
      New Biz & Communication Manager
      email +33(0)1.44.43.68.27

    • Work with us

    jobs

    • Web Analyst
    • Technical project leader